Which path?

I’ve mentioned about rethinking and restructuring my business recently – for me to get out of my own pit of never ending work.

And in fact, I’ve done the thinking these days. I’ve made myself go through some business seminars (on my PC) about getting myself to work on the business and not in my own business, to be a business owner, and not a web designer and web marketer.

So after all that thoughts, I see two roads ahead. I have to take one, because the longer I resist this change, the longer I have to hold my current position as the one-man-operation business, which is almost killing me. The first road is SCALING UP my services – to really go all out and make this business a full fledged operation and go out and meet the big guys. I do have the leverage of some partners (and possibly even capital) to go into this direction. This route can be very glamorous when I succeed, but also very risky. Its almost 90% uncharted waters for me, which can be a bad thing because of the uncertainty, or a good thing because it will allow me really learn, and also to NOT do too much myself!

The second is to essentially ELIMINATE my services, and focus on building and marketing in-house projects and websites. I wouldn’t say that this route is easier in any way. But its less glamorous, and the stakes are lesser. I see more “light” in this route, and I see a shorter path to my goals in this direction. However, I don’t get to “change the world” as much pursuing this.

So, two roads, high stakes and huge dilemma. Which should I take?