Articles for October 2009
Web Copy that Sells – Book 14 of 50!
Done with my 14th book! Maria Veloso’s book “Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time” is an excellent book if you want to learn about copywriting for the Internet. This is in fact, my second time reading through this book – first time reading it in detail and taking [...]
The Brand Gap – Book 13 of 50
I’m a long way from 50, but here’s book 13. Actually I’ve been reading a whole lot of other books, but just not taking notes! Heh. I read this book in Dunkin Donuts yesterday, as I was trying to pass my time in KL Sentral. The Brand Gap is a very quick read – and [...]