The Art of the Start

Had the opportunity to watch a video of keynote speech a featuring Guy Kawasaki, on “The Art of the Start”. Interesting and useful.

1. create meaning, not money
2. create a mantra
3. get going – think different, polarize people, find a few soul mates (complementary skills)
4. define a business model – be specific, keep it simple, ask women about your business model
5. weave a MAT (milestones, assumptions, tasks)
6. niche thyself – create a unique product that is valuable to the customer
7. follow 10/20/30 rule – 10 slides, 20 minutes, smallest font is 30pts (title, problem, solution, business model, underlying magic, marketing and sales, competition, team, projection, status and timeline)
8. hire infected people
9. lower barriers to adoption – make it easy to adopt
10. seed the clouds – get it out there
11. don’t lets bozos pull you down